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Project Preparation
Insights on building structured, conversion-focused websites that support real business growth. Learn how intentional layout, messaging, and user flow impact performance.


How to Buy a Domain for Your Business Website
Your domain name is your digital address. It’s how customers find you online, so choosing and purchasing the right one matters. If you’re preparing for your website build, here’s exactly how to secure your domain properly. Step 1: Choose a Strong Domain Name Your domain should be: • Easy to spell • Easy to remember • Short and clean • Relevant to your business Avoid: • Dashes • Long phrases • Hard-to-spell words • Numbers (unless part of your brand) If your exact business nam


What to Expect During Your Website Build
Hiring a designer to build your website is exciting — but it can also feel overwhelming if you don’t know what happens behind the scenes. At Zeke & Willow Studio, every website project follows a structured process. This ensures your build stays organized, efficient, and aligned with your goals. Here’s exactly what to expect from start to launch. Step 1: Consultation & Package Selection We begin with a 30-minute consultation to: • Clarify your goals• Identify your ideal custom
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