If you’ve ever heard the term “SEO” and felt confused, you’re not alone. SEO stands for Search Engine Optimization — but not all SEO is the same. At Zeke & Willow Studio, every website includes foundational SEO . Here’s what that means — and why it matters. What is Foundational SEO? Foundational SEO refers to the essential, structural optimization elements that help search engines understand your website. It does not mean advanced ranking campaigns or ongoing monthly SEO serv